DRIVE channel’s Ride Apart segment featured this fascinating interview of the Vice President of Design for the Piaggio Group, Miguel Galluzzi. He is responsible for the design of the Ducati Monster and the Moto Guzzi V7 among other bikes. Hailing from Argentina, Galluzzi and his brother got their first motorcycle from their uncle as a birthday present instead of the drum set they were hoping for. From there they both started racing motocross before Galluzzi moved to Florida to study Mechanical Engineering. Once in Florida, Miguel transferred to the Art Center to study design. His work has been very influential in the world of Cafe Racers and naked bikes because he keeps things “simple and strong.” Watch the video to hear about the rest of his philosophy and what it means for a design to have soul.
Source: DRIVE on YouTube