Brammo Empulse R – Translogic

Bradley Hasemeyer of Translogic is the latest member of the press to take a spin on the Brammo Empulse R electric motorcycle. So far the Empulse R seems to be the leading contender for an electric motorcycle that is a direct replacement for a gasoline powered motorcycle experience. A lot of that has to do with Brammo’s exclusively licensed 6-speed transmission that is built strong enough to hold the constant torque of the brushless DC electric motor. The transmission improves the Empulse R’s acceleration and range but most importantly it is a more satisfying riding experience for veteran motorcycle riders and that’s what’s winning people over. I like the story Translogic put together because they toured the factory and got the scoop on how Brammo got started and their highly successful TTXGP racing program. It turns out the guy who started Brammo is also responsible for bringing the Ariel Atom to the US.

Source: AOL Autos on YouTube

2012 Brammo Empulse R

Brammo has finally started showing the press the production version of their Empulse R electric motorcycle. It’s widely being regarded as the first electric that is on par with a gasoline powered bike in terms of both performance and experience. They key component responsible for the Empulse’s merits is its 6-speed transmission. Electric vehicles generally use a single gear ratio because they take advantage of the fact that electric motors pretty much make maximum torque at all rpm’s. This means that the motors don’t have to be spun up to high rpm to make power but the instant torque can very easily grenade a transmission designed for a gasoline engine that does. Brammo has bought exclusive rights to a 6-speed transmission designed specifically for use on electric motorcycles. The extra gear ratios allows the motor to stay at its most efficient operating point but more importantly it makes the electric motorcycle experience as engaging as what motorcycle riders are used to.

Source: Jay Leno’s Garage on YouTube

New Brammo Empulse R Commercial

Brammo just released this pretty sweet commercial for their Empulse R electric sport bike. This is how I think electric vehicle manufacturers should be approaching marketing. EV’s can be fun, cool, sexy and way better for the environment and economy at the same time. This commercial certainly turned out better than the photoshopped Pump Rebels hybrid car calendar.

Source: Brammo on YouTube

Brammo Empulse

Electric motorcycle company, Brammo, just released this promotional video for their upcoming superbike, the Empulse. It uses an AC induction motor, exclusive 6 speed transmission and lithium ion batteries for a top speed over 100 mph and a range over 100 miles. The production models start shipping in May. Prices start at $10k for the 6 kwh model to $14k for the top of the line 10 kwh model with the only difference being the battery capacity.

Source: Brammo YouTube Channel